Get Big Fast and Do More Good

Get Big Fast and Do More Good


Co-founders of global beauty brand Yes to Carrots


is a guide to modern entrepreneurship and accelerated brand-building from the founders of Yes To Inc, the company behind the breakthrough natural beauty brand Yes to Carrots.

Ido Leffler and Lance Kalish, two 29-year-old Australians with very different back­grounds and skills, cofounded their company in 2006 with little more than a dream—and made it big. Yes to Carrots has become one of the biggest natural beauty brands in the world and is one of the fastest-growing skincare brands. Leffler and Kalish have accom­plished it all while maintaining solid principles, investing in meaningful business relation­ships, giving back to the community, and still making it home in time for dinner.

The authors started their business with nothing but chutzpah and great instincts for products with potential. They’ve since made lots of great decisions and some really, really bad ones, and are ready to share their hard-won secret to success: a strong, resilient, trust­ing partnership coupled with a great sense of humor.

Gregory D. Wasson, President and CEO, Walgreens Co.
When Walgreens was founded, over 100 years ago in a one thousand square foot pharmacy, no one expected we would become a brand recognized around the world. And, that's a point that is captured so well in this insightful and masterfully written book. The "Yes To" products we carry in our stores reflect what we mean by "Doing Good while Doing Good Business." Ido Leffler and Lance Kalish have certainly set a high bar, and this book is a prime example of what hard work, vision, and a "yes" attitude can do for you and your company.
  • Ido and Lance have so many funny stories and practical lessons for aspiring entrepreneurs. If you're looking to start something that matters, I highly recommend that you read this book!
    BLAKE MYCOSKIE, Founder and Chief Shoe Giver, TOMS
  • I LOVE this book! Get Big Fast and Do More Good is more than a business book. It's an inspiring, funny, must-have read.
    PORTER GALE, author of Your Network Is Your Net Worth and former VP of Marketing at Virgin America
  • This book teaches how to do well by doing good, and also how to have a bit of fun along the way!
    Tony Hsieh, CEO of
  • For anyone who is ambitious and looking for a dose of perspective, this is a story about the hard work that it takes to win, with a simple message that you can win too.
    KATIA BEAUCHAMP and HAYLEY BARNA, Co-Founders of Birchbox
  • Ido and Lance's book should really be titled Yes to Courage. The boys will not only show you how to be a better entrepreneur but leave you inspired with passion and confidence to make big and improbable things happen.
    ERIC RYAN, Co-Founder of Method
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